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This item blue ocean strategy expanded edition how to create uncontested market space and make the by w chan kim hardcover 2175 in stock ships from and sold by amazoncom. A landmark work that upends traditional thinking about strategy this bestselling book charts a bold new path to winning the future consider this your guide to creating uncontested market space and making the competition irrelevant to learn more about the power of blue ocean strategy visit blueoceanstrategycom. Based on a study of 150 strategic moves spanning more than 100 years across 30 industries the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. Read this book using google play books app on your pc android ios devices download for offline reading highlight bookmark or take notes while you read blue ocean strategy expanded edition how to create uncontested market space and make the competition irrelevant. Blue ocean strategy how to create uncontested market space and make the competition irrelevant w chan kim and rene mauborgne harvard business school press this is an especially thought provoking book that as have so many others evolved from an article published in the harvard business review
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I stumbled upon Playster 2 months ago. I've upgraded to a premium membership already. The platform now carries audiobooks from: Simon & Schuster, Macmillan, HarperCollins UK, Recorded Books, Tantor, and Highbridge. HarperCollins US titles are already in the library. Great service.
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